Baume & Mercier’s story begins in 1830 with the founding of a family business. Brothers Louis-Victor and Célestin Baume opened a comptoir horloger (watch dealership) in Les Bois, a village in the Swiss Jura. Their company developed rapidly and earned an excellent reputation by creating exceptional models incorporating cutting-edge innovations. Loyal to their motto “Accept only perfection, only manufacture watches of the highest quality”, the Frères Baume company enjoyed rapid growth. At the beginning of the 1920s, the company director William Baume joined forces with Paul Mercier. Together, they founded Baume & Mercier, Genève in 1918. Baume & Mercier currently offers five collections designed to offer the best possible representation of quality watchmaking. GemOro Goldsmith is proud to be an exclusive retailer of Baume & Mercier watches.